Here's One Way to Design Better Canva Graphics
Do you use Canva to design graphics for your business Instagram or email or Facebook, but you're feeling stuck when it comes to making them look, well, good?
Are you not sure how to fix them or figure out why they just don’t feel quite right? I have a quick tip to help you get started designing better graphics for your business.
Struggling with Marketing Graphics
Before I learned more about layout and graphic design basics, I really struggled to design marketing graphics that didn’t feel cheap or thrown together. Lately I’ve been seeing lots of other small businesses struggling to design marketing graphics on Canva that look professional and cohesive. At first I couldn’t quite put my finger on what the issue actually was, but then I realized that there is a common denominator: space.
Today we’re talking about just that: leaving space.
Give Those Margins the Social Distancing Treatment
When designing graphics with text, it’s very important to keep a good-sized margin around your edges and give your texts plenty of space. This helps your readers be able to pick out important words, file information away for later, and recognize that you do indeed know what you’re doing.
I want you to be honest: how many times have you scrolled past a graphic because there was just too much information crowded into it, and you didn’t feel like reading the whole thing? I’ll be the first to raise my hand, because I most definitely skip graphics that take too long to read (or appear to).
Take these examples below, for instance. They contain the exact same amount of information, it’s just incorporated differently. The graphic on the left? Not enough space around the text, so it feels crowded and not visually pleasing. The graphic on the right has the text a bit smaller, allowing for a larger margin.
Here’s a more practical example that you can put to work in your Canva.
Let’s say your Instagram graphic (or the graphic where you want to put your text) is divided into a 5x5 grid. You want to make sure your text is only filling up roughly 3x3 of this grid. Here’s a visual of what that looks like:
Think of it this way: if you’re crowding too much text into a small space, without leaving enough margin, you’re reducing your chances of your readers actually paying attention to what you’re saying. And when in doubt, space out your thoughts over multiple graphics if you need to. Don’t feel like you have to squish all your words into a single graphic!
In conclusion, give your text some room to breathe, some space. Too much space is always better than not enough!
Thanks for reading, friend! Want more updates as I offer tips and tricks from my own experience?
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